Monday, January 10, 2011

Ridiculous Marketing Language

So how stupid do businesses think we are that they think we are credulous enough to believe that it's important that a "Family Farmer"  grew the fruit used in something  that is clearly an industrial product produced by a subsidiary of a gigantic corporation? I suppose the answer is
So stupid that we are not even aware that almost all  farms are owned or operated by someone who is a member of a family.
So stupid that we don't know that "Artisan Lettuce" and "Artisan Bread" made in a mechanized factory are logically impossible.
I suppose there are more serious things going on in this crazy world to worry about. But I find the subject of truth in advertising to be as funny as it is infuriating.


Jon in Albany said...

Have you seen the the Domino's Pizza ad?

Bob del Grosso said...

Jon, No I had not seen it. How cynical.

Tags said...

Laughing at it sure beats crying about it. If you're going to shed tears, you might as well enjoy yourself.

Tags said...

Straight talk is the best antidote for mumbo-jumbo.

ffjennie said...

My favorite part is "with" fruit - not "from" fruit. Fruit, I take it - was in the general vicinity of the plant when they produced the beverage....i.e. someone was eating a banana half a mile away while this was produced ;)

Tags said...

While it may seem refreshingly honest for the Welch's corporation to admit that it owns the family farmers who supply their grapes, (even though slavery is ostensibly illegal) in truth it is just an example of how brazen they are and how arrogantly invincible they feel.

Pete Henry said...

I only know what I read on the internet, but I found the following on a Welch's webpage:

'About Welch's
Welch’s is owned by more than 1,200 family-farmers across North America, who are responsible for growing and harvesting approximately 320,000 tons of Concord and Niagara grapes each year which are pressed to produce Welch’s juices and other grape-based products.'

You can make good arguments about the relationship between fruit and fruit snacks, but your comments on the nature of Welch's and the farmers seem misplaced.

Bob del Grosso said...

My comment was about the need to put this kind of language on the package. It's stating something that should be so obvious to people that it should not need to be there. I did not mean to imply that it wasn't true.