Most times nowadays when you want to brand something, you have to think real hard about stuff like "brand identity, " run focus groups to find out what people think about your brand before it hits the ground. But sometimes branding involves no more thought than is required to saddle up, herd them out, rope them and caress them with a branding iron.
Here is a slide show of a branding at Hendricks Farms and Dairy where I toil in the service of Salume (goddess of salami :-) and, this week anyway, a bunch of truly lovely people who came to the farm to help Trent Hendricks brand his herd of about 100 cows (my earlier estimate of 75 was low).
The cowboys were from various parts of central Pennsylvania and came down on their time and dime(s) to help out for no more reward than three meals a day and the opportunity to spend time doing what they love to do. You can't make this stuff up folks, it's real.