Watch five once-famous restaurateurs and Sirio Maccione talk about what is takes to make a great restaurant. You will notice that none of them are chefs and recall that it was not that long ago that chefs became the principal public representatives of the restaurant business. Before chefs, it was the "suits" who ruled the roost -and still do in many cases. However nowadays, if a suit is in charge of the house he puts the chef out front because he knows the public likes us better.
Why the public prefers to see chefs out front is not something that I pretend to understand. It is not in any way obvious to me that cooks are, as a species of worker, intrinsically more or less entertaining than a matre d' hotel or a busboy for that matter.
This is from Hulu.com which seeds in short commercials.