Monday, August 18, 2008

Is Rachel Ray being Exploited?

Forbes magazine recently reported that Rachel Ray earns about 18 million dollars per year. But if the following description of her is correct then it is very clear to me that she is being ripped-off :

Rachael Ray Garbage Bowl:
In fewer than five years, Rachael Ray has radically changed the way America cooks dinner. Her perky-girl-next-door swagger, her catchphrases for techniques, and her dinner ideology of simpler, less expensive and just in time have sold billions [Emphasis mine] of books and placed her at the top of the talent heap of food television personalities. [SOURCE]

If, according to this copy from a description of a 20 dollar Rachel Ray branded garbage bowl for kitchen scraps, she has sold billions of books, then it seems to me that her income should be much more than $18,000,000/ year.

True, Forbes did not tell us her net worth. So perhaps she is sitting on a nest egg of a half a billion or so bucks from book sales. But what is more likely is that the copywriter at was just so psyched by how totally kOoL it would be for us all to have a Rachel Ray branded garbage bowl that he got a little carried away and, AHEM, exaggerated?


Tags said...

Perky-girl-next-door swagger?

Is there some new humble hubris coming into fashion?

ntsc said...

The shame, I use a medium sized stainless bowl from a set I don't think I paid $20 for.

It was good weekend, five kinds of sausage, three kinds of bacon, smoked pig skin and smoked bacon skin. From Charcuterie and Garde Manger.


Tags said...

If anybody's being exploited, it's got to be Paula Deen.

There's no way she could be aware of Smithfield's cruel overcrowding of pigs and their carbon fecal footprint, the largest in the world, by far, eclipsing chemical companies and utilities by an order of magnitude or two.

blondee47 said...

mine is twelve inches in diameter, 8 inches in height and has a handle on the side of it (not that u cads )...also looks like marble and i know exactly what i paid for it at the dollar store...hmmm.. i could even market it as my 'pou-belle' (for those who don't parlez it is a play on words as poubelle is a garbage can and belle is a 'pretty she'...get it?)

listen for that kind of money i will let anyone exploit me all the way to the bank...

kristin said...

Exploitation is what happens to innocent children when they are taken advantage of by awful adults. Happens all over the world.
Rachel Ray is just overexposed. She needs to go away.