Wednesday, June 4, 2008

Another Cranky Rant

Marketing to Fear


A couple of days ago someone forwarded to me a newsletter from a maker of raw milk cheeses who seemed to be very alarmed about Genetically Modified Organisms (GMO) designed for human consumption. In "Are FDA Approved Biotech Industries Creating New Incurable Diseases?" the cheese maker wrote

Morgellon’s Disease, is a horrible new disease which is apparently related to consumption of genetically modified foods (GMO). More than a thousand people in our nation have already been diagnosed with this dreadful disease. Victims are looking toward alternative health care for a cure for this disease after allopathic practitioners have declared it incurable. 75 to 80% of all food in the United States now contains GMO ingredients.

The skin of Morgellon’s victims oozes mysterious strands that have been identified as cellulose (which can not be manufactured by the human body) and people have the sensation of live things crawling beneath the skin. Some studies show that when these colored fibers are removed from the skin, they continue to grow in a petri dish. After being analyzed, these previously unknown fiber organisms contain DNA from both, fungus and bacterium, which are used in commercial preparation of genetically modified foods and non-food products such as cotton.

Setting aside for now the fact that allopathic (conventional) doctors

  • have not declared Morgellons incurable,

and that no credible entity has linked the disease to consumption of GMO food. What I find truly frustrating about the contents of this newsletter is that the author appears to be trying to convince potential customers to eat his cheese by implying that if they do, they will avoid having their bodies break out in oozing fiber-sprouting sores. [click at your own peril]

I dislike this kind of marketing just as much as the type that emphasizes the positive health benefits and nutritional composition of foods. Sometimes I think I'm the only person alive who does not want to be constantly reminded about how good something is for me or how many calories, how much protein, carbohydrates, antioxidants or minerals are in foods. All I really want to know on a regular basis is whether or not food looks and tastes good, if I can afford it and when I can eat it.

The descriptions of content and healthfulness (or health warnings) is noise, annoying noise.

2 comments:

Ulla said...

"Sometimes I think I'm the only person alive who does not want to be constantly reminded about how good something is for me or how many calories, how much protein, carbohydrates, antioxidants or minerals are in foods. All I really want to know on a regular basis is whether or not food looks and tastes good, if I can afford it and when I can eat it."

you are not the only one, i agree.

raoulduke said...

In the sixties my skin ouzed those milky strands, then I stopped taking cheap acid.