“first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by 2012.”
That PETA would sponsor something like this is not surprising. But what is fascinating is that apparently there are people within the organization who are so disgusted by meat that they are angry that the leadership has chosen to indirectly endorse meat eating by offering the prize. I've always thought that synthetic or even cloned meat canceled any concerns that anyone who opposes meat eating would have. But the reaction from within PETA against this effort by the organization to promote "fake meat" production is really weird. I suppose too that some of PETA's people are "natural" food enthusiasts and would be unhappy that their organization seems to promote engineered food. But I don't think that is where the biggest resistance is coming from.
PETA’s Latest Tactic: $1 Million for Fake Meat - New York Times