Nobody makes tomato ketchup as well as Heinz an no one can fake a whine like a Brit. Check out this spasm of feigned indignation from William Sitwell writing about Heinz's attempt to flesh out it's product base in the UK by introducing ketchup designed to "satisfy adults with a more sophisticated palette."(sic)
Sitwell is so good at pretending that he really believes that Heinz ketchup made with Demerara sugar is a threat to ketchup's reputation as the sauce of the people that we almost believe him.
Of course, there is always the possibility that a) he is not kidding and b) he is correct when he suggests that gourmet ketchup is a threat to democracy in which case I'll have to ignore the damn stuff just like I ignore Heinz's Organic ketchup.
Gourmet ketchup? Champagne Marmite? Stop this pretentious meddling with our kitchen classics, says one furious foodie | the Daily Mail