I thought I knew how to begin this post until I clicked through to the Eggology website and got cold-cocked by the U2 song the company is using to brand themselves as progressive and humane and whatever other feel-good vibes (self-determination and righteousness?) we associate with U2, Bono and rock and roll.
I'm pretty sure I was going to write something on the order of "Well, I suppose it's great that Eggology's line of whites only (no, you are not supposed to think of Jim Crow now, these are chicken eggs) products are organic and certified humane but why does this feel like the organic produce thing all over again?"
When organic produce first started appearing in supermarkets, I was hopeful that I was witnessing the beginning of a new era of better tasting and looking stuff to cook and eat. And at first this seemed to be the case. The earliest organic produce was more interesting than the gargantuan conventionally produced watery stuff.
But in what in retrospect seems like five or six heart beats, the organic stuff became just as watery, huge and tasteless as the finest chemically enhanced products of the soil. AND it was more expensive. Later, as the organoleptic qualities of the mass produced organic produce became indistinguishable from the conventionally grown stuff, the price difference would diminish, so that the only reason to buy organic was the perception that it was healthier because it presumably did not contain "bad" man made chemicals. But for someone like myself who worships "flavor" with the fervor of a baptist preacher up to his waist in water and a line of supplicants up and over the river bank, organic supermarket food is a big YAWN.
So now add "organic and certified humane" egg whites and pre-boiled eggs to the list of foods that are more interesting to me for what they are not (something I want to eat) than anything else. Whatever. I think I'm going to go make myself some pancakes.
Eggology Becomes First Egg Products Brand "Certified Humane"