Monday, March 17, 2008

Yo, Fatboy; Hardee's *Hearts* You

So Hardee's dispensed with any semblance of social conscience and in 2003 introduced the Thickburger. In 2004, this begat the downright lurid Monster Thickburger, a messy two-thirds of a pound of charbroiled Angus beef containing more than 1,400 calories and 107 grams of fat. Soon afterward, when McDonald's, under fire in the wake of Super Size Me, responded to critics by phasing out its supersize menu, Thickburgers were there to help fill the void. Sales soared, nutritionists cried foul, and a string of burgers of escalating perversity followed from both Hardee's and Carl's Jr.: the Breakfast Burger (a huge patty crowned with a fried egg, bacon, and hash browns), the Philly Cheese Steak Thickburger (topped with sliced steak and cheese), and the Pastrami Burger (take a guess).

CKE Hardees Profile - National Business News - Print -


Tags said...

Hardee Heart Har!

Scotty said...

OK, that made me reach for another Lipitor!