Monday, December 17, 2007

Cheese Ad Wiz Barfs up A Real Cheese Ball

Italy is one global epicenter of great graphic and industrial design, typography, haute couture and, of course, fabulous food. But when it comes to TV advertising, Italian art directors and videographers often display a brilliance that we never see anywhere else save for, perhaps, Japan. Take this video of an ad for Parmigiano Reggiano, for example.

With it's clever use of people dressed as fruits and vegetables, all singing the praises of Parmesan cheese and other healthy foods, it manages to remind us of the very serous business about the need to maintain a balanced diet without resorting to the condescension we usually associate with the quasi-scientific nutrition infomercials of American television. In other words, it's really StUPid!

OMG, You are going to split a gut when you see this...

9 comments:

Trent Hendricks said...

Kind a catchy, though...thanks to BdG I'll be humming about Parm all day!

Varmint said...

Par-Par-Par Par-Par-migiano

Re-Re-Re Re-Re-gianno!

Damn you, I'll be singing that endlessly.

That was classic. I wonder if we could even find the actors willing to do that? Oh, of course we would.

Scotty said...

New Rule: Never log onto Bob's site while eating. I am still cleaning leftover Ziti off my Monitor. Topped, of course with freshly grated par-parpar . . .

Crazy Raven Productions said...

I think I just snapped a couple neurons. The rest are singing a song in Italian that is going to haunt me for days.

IdahoRocks said...

Well, at least it got me to finally quit singing "I eat cannibals."....

Tags said...

Somebody call Walmart! Can you imagine the shelf life of those vegetables?

Never mind the cheese. Walmart's cheese is already immortal. Not so the poor bastards who eat it.

The Foodist said...

its like a love child of those fruit of the loom guys and a bad kids television show...

*Shiver*

...and now I have the song in my head.

Dead to me bob..dead to me!

Bob Rini said...

Great ad campaign! Boccaccio did his part to praise Parmigiano back in the twelfth century. In the Decameron, he talked about having a mountain of it to accompany macaroni and ravioli.

To my knowledge, he never used people dressed as fruits and vegetables.

Jennie/Tikka said...

Like I need more motivation to make use of parm. reg.! LOL!!

As Batali says, "It is the undisputed king of all cheeses."