Wednesday, August 8, 2007

This is Not a Joke

So why can't I stop laughing?

Smirnoff Source™, the new premium malt beverage offering from Diageo North America that combines pure spring water [emphasis mine] with alcohol is now on beer retailers' shelves and high-end bars throughout the Northeast. LINK


These people are so shameless in the way they spin their cheesy products. What possible value can there be to using spring water in a drink that, like lite beer, is obviously designed to be over- consumed? Besides, any spring that produces enough water for commercial application such as this, is going to indistinguishable from a well -and filtered to boot. But would any marketer in his or her right mind use the term "filtered well water" in a brand statement, or am I missing something here?

It is entirely possible that the spring water used in this product is from a prolific and pure natural spring that has been found in the lost continent of Atlantis. Moreover, it may be water that scientists have proven contains heretofore unknown elements that stop the process of aging. But why, if this is the case, is it only being offered in high-end bars? Shouldn't such a healthful product be available to everyone including the low-income denizens of low-end bars?

Thanks to The Foodist, who posted on this at his blog, for sending me the link to this story.

3 comments:

Tags said...

What, no whole grain malt? Why do I have spring fever when it isn't even spring?

At least it's not pasteurized, although it is trademarked.

The Foodist said...

"Moreover, it may be water that scientists have proven contains heretofore unknown elements that stop the process of aging. But why, if this is the case, is it only being offered in high-end bars? Shouldn't such a healthful product be available to everyone including the low-income denizens of low-end bars?"

well you know Bob, water like that isnt for us common folk. They wouldnt waste water like that in watering down our booze if they were just gonna give it to the little guy.

"Let them drink miller lite" ..

viva la revolution

Jon said...

It was test marketed in ohio for several months before it rolled out here in NYC. I did some work for the PR company that was working with them on the product and tried one a few months ago.

Interesting product, unique idea for sure