Apparently this stuff has been out for a while, but it's appearance on the shelf at a local supermarket was startling enough to me to send me tapping letters into Google. Organic Heinz Ketchup, huh?
I suppose if that Reagan era meme about how as ketchup is made from tomato it should be counted as a vegetable in school lunch program funding calculations, then this product opens the door to potential claims by your local school district that it's serving organic vegetables. No?
What's next? Organic Gatorade? Organic Bacon Bits? The mind reels with consideration...
Heinz Organic Ketchup