Thursday, May 31, 2007

Now for something completely different

These cakes are designed to indicate the proportions of the ingredients in each, and were taken from the website of a group of food designers sponsored by Marti Guixe which sells cooking supplies in Barcelona. According to the site "A food designer is somebody working with food, with no idea of cooking" and who

"makes possible to think in food as an edible designed product, an object that negates any reference to cooking, tradition and gastronomy. Guixé as a Food Designer builds edible products that are ergonomic, functional, communicative, interactive, visionary but radically contemporary and timeless"

It is not clear to me if any of these objects are made from edible product (I think not) but they do give pause to consider some old and puzzling questions regarding our physical relationship to food and what, if anything, food is supposed to communicate.

For example, the following picture shows a wall in a restaurant that is made of tapas. The idea here is to draw your attention to the fact that whenever we gather to eat the food is usually between us whereas here the food surround us.

The next shot is of cookies that appear to have been designed to challenge the idea that the progress of our lives is determined by chance or fate.

They are fortune cookies that allow you to choose your fortune by breaking off the part that says what you would like to happen.

Now lets wash it all down with a refreshing glass of Neutrum which is designed to allow you to enjoy the optical properties of your glass.


The Foodist said...

I never understood the idea of changing the food were supposed to eat into food that is only art.

I can appreciate alot of whats done "Food Art/Styling" wise these days, in regards to things like photos for magazines and the like.. but the whole Im gonna paint an abstract painting with peanut butter and jelly boggles me.

I look at the first photo and I have this crazy craving to play Trivial Pursiut... which makes me wonder if Parker Brothers commissioned him to make those cakes....

max said...

Im just gonna have to bake me a cake like the top one, looks fantastic.

Bob del Grosso said...

Foodist, wuzup?
I'm almost certain that most of this stuff is edible, so I don't think this is all food as art per se. But I do share your aversion to the idea of using food to make statements.

When I was a kid in the early 60's my aunt was dating this guy who was a food artist. He used to make sculptures out of bread, jewelery out of cookies and crackers and also staged performance art with baked goods. he called them "bread ins" as I recall.

There'd be this big pile of bread in a room and people walking around with signs that said stuff like "F--k the bread" "love the bread" and so on.

On one level I got it and thought it was cool. On another I was like, wtf? There are millions in the world who would kill to eat this stuff and your telling people to hump it?


The Foodist said...

Yeah thats the thing that gets at me the most.. the waste, the endless waste.

I mean Im all for kids making macaroni birthday cards for mommy and daddy but sculptures out of bread?!

I guess at the heart Im just a practical cook, yeah making a liquid that amplifies and accents the optical properties of your glass is really really cool! but how am I gonna use that in a actual kitchen/restaurant? (Enter the lengthy reply of how you could :-)

By the by you might be interested to know that the old mental hospital near school here burnt down last night. Was a hell of a thing to see from the CIA campus.